Meanwhile, even if the brand is a fiction, the object is not. Given the utter impossibility of uncovering its true origin, the watch itself – its cheap plastic face, lack of markings, and the confounding texture of its band (which one visitor to the Bureau speculated was not even metal, but metal-plated plastic) – acquires a new aura, a new a sense of mystery. It is a physical witness. Amidst the shifting winds of Alibaba sites, dropshipping networks, Shopify templates, Instagram accounts and someone somewhere concocting the details of “Our Story,” a watch was formed, like a sudden precipitate in an unstable cloud. And almost immediately after being produced, it is reviled, doomed to live out its stainless steel life, less a teller of time than an incarnation of petty deception. In that sense, it may be the best artifact of capitalism one could ask for.